After the American Century: (Record no. 13680)

MARC details
000 -LEADER
fixed length control field 02742nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160921112942.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160921b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780231174008
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency NVIC
Description conventions rda
Modifying agency DLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brian T. Edwards
245 10 - TITLE STATEMENT
Title After the American Century:
Remainder of title The Ends of U.S. Culture in the Middle East
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York:
Name of producer, publisher, distributor, manufacturer Columbia University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2016
300 ## - PHYSICAL DESCRIPTION
Extent 268 p.,
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note After the American century : ends of circulation -- Jumping publics : Egyptian fictions of the digital age -- Argo fuck yourself : Iranian cinema and the curious logics of circulation -- Coming out in Casablanca : Shrek, sex, and the teen pic in contemporary Morocco -- Epilogue: Embracing orientalism in the homeland.
520 2# - SUMMARY, ETC.
Summary, etc. "When Henry Luce announced in 1941 that we were living in the 'American century,' he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed in unexpected ways. How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American 'soft' power. They indicate an era after the American century, in which popular American products and phenomena--such as comic books, teen romances, social-networking sites, and ways of expressing sexuality--are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unpredicted. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings"--From publisher's website.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Popular culture
Geographic subdivision United States
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Popular culture
Geographic subdivision Middle East
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Orientalism
Geographic subdivision United States
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ethnic attitudes
Geographic subdivision Middle East
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Culture diffusion
Geographic subdivision Middle East
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Globalization
General subdivision Social aspects
Geographic subdivision Middle East
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States
General subdivision Relations
Geographic subdivision Middle East
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Middle East
General subdivision Relations
Geographic subdivision United States
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Middle East
General subdivision Civilization
Chronological subdivision 21st century
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Netherlands-Flemish Institute in Cairo (NVIC) Library Netherlands-Flemish Institute in Cairo (NVIC) Library Main Library - 0.01 09/21/2016   F 571 F 571 09/21/2016 09/21/2016 Books