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003			OSt
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008			160921b xxu||||| |||| 00| 0 eng d
020			_a9780231174008
040			_aDLC _beng _cNVIC _erda _dDLC
100	1		_aBrian T. Edwards
245	1	0	_aAfter the American Century: _bThe Ends of U.S. Culture in the Middle East
264		1	_aNew York: _bColumbia University Press, _c2016
300			_a268 p., _c23 cm
504			_aIncludes bibliographical references and index.
505	0		_aAfter the American century : ends of circulation -- Jumping publics : Egyptian fictions of the digital age -- Argo fuck yourself : Iranian cinema and the curious logics of circulation -- Coming out in Casablanca : Shrek, sex, and the teen pic in contemporary Morocco -- Epilogue: Embracing orientalism in the homeland.
520	2		_a"When Henry Luce announced in 1941 that we were living in the 'American century,' he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed in unexpected ways. How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American 'soft' power. They indicate an era after the American century, in which popular American products and phenomena--such as comic books, teen romances, social-networking sites, and ways of expressing sexuality--are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unpredicted. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings"--From publisher's website.
650		0	_aPopular culture _zUnited States
650		0	_aPopular culture _zMiddle East
650		0	_aOrientalism _zUnited States
650		0	_aEthnic attitudes _zMiddle East
650		0	_aCulture diffusion _zMiddle East
650		0	_aGlobalization _xSocial aspects _zMiddle East
651		0	_aUnited States _xRelations _zMiddle East
651		0	_aMiddle East _xRelations _zUnited States
651		0	_aMiddle East _xCivilization _y21st century
942			_2ddc _cBK
999			_c13680 _d13680